Why Investing in Your Leaders’ Personal Brands is the Best Recruitment Strategy
Recruitment is a notoriously expensive, high-friction and highly frustrating process. When it comes to replacing mid-to-senior level talent, the true cost easily runs into the tens of thousands once you factor in agency fees, lost productivity and the volume of internal hours spent sourcing, shortlisting and interviewing. Even when handed over to specialist headhunters, the operational drain is felt. Time, ultimately, is money after all.
The Seismic Effect of Community: Why the Right Rooms Matter in an Unsettling World
Let’s not sugarcoat it. The last few years have been tough on small businesses and the self-employed, with rising operational costs, the complexities of new tax systems and the relentless digital arms race. Whether you’ve felt the squeeze or not, even one glance at the business section in the news can have you running for the hills, or at the very least, seriously debating your life choices.
What To Do When Your Reputation Outgrows Your Brand
Perhaps your identity was designed in the early, high-energy days of your business – when it was just a fledgling. It served you well then, but as you’ve stepped into bigger rooms and higher-level conversations, that original look has started to feel a bit ‘small.’ If you feel a flicker of hesitation before sending a lead to your website, it’s a clear sign that you’ve evolved.
Is Perfectionism Holding You Back? Why Selective PR is Killing Your Momentum
In the pursuit of a higher profile, it is easy to fall into the trap of over-selectivity. We often see experts holding out for the Sunday broadsheets or the elusive TED invitation, while inadvertently dismissing a wealth of diverse opportunities that come their way.