Let’s not sugarcoat it. The last few years have been tough on small businesses and the self-employed, with rising operational costs, the complexities of new tax systems and the relentless digital arms race. Whether you’ve felt the squeeze or not, even one glance at the business section in the news can have you running for the hills, or at the very least, seriously debating your life choices.

Perhaps your identity was designed in the early, high-energy days of your business - when it was just a fledgling. It served you well then, but as you've stepped into bigger rooms and higher-level conversations, that original look has started to feel a bit 'small.' If you feel a flicker of hesitation before sending a lead to your website, it's a clear sign that you've evolved. 

In the pursuit of a higher profile, it is easy to fall into the trap of over-selectivity. We often see experts holding out for the Sunday broadsheets or the elusive TED invitation, while inadvertently dismissing a wealth of diverse opportunities that come their way.