Giving a scale-up founder the market presence to match her expertise.
The Strategy at a Glance
- Sector: Executive Leadership & Consultancy
- Focus: Executive Positioning & Initial PR Foundations
- Timeline: 60-day Foundation Sprint (Phase 1 of our long-term partnership)
- Services: High-Impact Authority & PR
The Challenge
Our client, a high-potential founder with early investor backing, had built a brilliant business, but her public profile wasn’t carrying the weight of her expertise.
While she was delivering exceptional results, these were behind closed doors, and her digital presence didn’t reflect the commercial reality of her company. There were no centralised brand guidelines, no media-ready assets and no strategic PR in play. To step into high-level industry conversations and to secure large-scale contracts, she needed a solid foundation: a clear executive voice, sharp assets to lead the way and an active press strategy.
The Solution
We focused on building immediate momentum, while laying the groundwork for sustainable, long-term PR growth.
Our initial 60-day sprint was designed to transform her raw expertise into a solid platform from which she could emerge as one of the leaders in her industry. We created the brand assets, narrative and press strategy needed to allow her to step into being visible with complete confidence.
- Building the Narrative: We defined her key commentary angles, translating her operational knowledge into sharp, press-ready media hooks.
- Creating the Asset Suite: We designed a complete Brand and Style Guide and a bespoke Speaker Kit, created a commercial case study and delivered a strategic social media framework – equipping her with everything she needed to secure high-tier opportunities.
- National Editorial Pitching: We authored a thought-leadership op-ed and an industry ‘how-to’ guide, actively pitching her expertise and opinions into national media outlets to establish her voice.
- Targeted Media & Broadcast: Using our connections alongside direct editorial outreach, we secured long-lead broadcast and podcast placements extending into the following year.
The Results
Within eight weeks, the foundation was built, moving her from fragmented assets to a fully realised, press-ready platform.
- Turn-Key Brand Suite: In 60 days, she went from having no centralised assets to having a complete set of brand guidelines, commercial proof points and social frameworks, which were already delivering results.
- Active Press Strategy: We established an active media footprint with national op-ed pitches in play and long-lead podcast appearances secured.
- Commercial Confidence: This work equipped her to walk into high-stakes sales and investor conversations backed by a clear, high-status personal brand.
A note on how we work: Real PR authority is not a short-term fix. Personal brand momentum requires continuous feeding, which is why our PR retainers operate on a 6-month minimum commitment. This 60-day sprint represents Phase 1: laying the foundation required to sustain long-term visibility.
“The reach metrics speak for themselves – our visibility jumped 44% almost immediately, opening up brand new conversations outside my existing network.”
– Founder & Managing Director
